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Field notes on stock metadata and what actually moves the needle on discoverability.

Two photos from the same family shoot, filed in different folders: parents and daughter in the kitchen, and the whole family with the grandparents in the living room

October 25, 2026Matic Andoljšek

Sort a Stock Photo Shoot Into Folders: Why Context and Cast Matter

Sort for you is new in the Stock ImageIQ web app, in beta. Write what the shoot is about and who is in it, and get folders by who is in each photo. Shown on a real 325-photo family shoot.

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A presenter at a screen of code and an audience member raising a hand, above a timeline marking 0:06 to 0:08

October 24, 2026Matic Andoljšek

Does Your Keywording Tool Watch the Whole Clip?

In a 23-second clip, a hand goes up for two seconds. Why stock video titles, descriptions and keywords have to follow the whole clip, shown on real footage.

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Five frames from one city bike shoot, each connected to its aisle: commuting, phones on the go, wearables, a city break, gear and safety

October 22, 2026Matic Andoljšek

What Stock ImageIQ Is: One Shoot, Every Aisle

One city bike shoot, 102 frames, five aisles. How Stock ImageIQ places every frame where its buyer is already searching, the way a shop shelves one product in several places.

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Woman sipping coffee on a balcony in morning light

October 14, 2026Matic Andoljšek

How Many Keywords Should a Stock Photo Have?

You get around 50 keyword slots, but filling them all can hurt. Why the first 10 deserve the most care, why filler backfires, and how many keywords real shoots use.

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Young woman with headphones playing a game at a desk

October 14, 2026Matic Andoljšek

Some Words Cost You Sales: What to Leave Out of Stock Metadata

Brand names, things not in the frame, guesses about people and repeats: four kinds of words to keep out of stock photo titles and keywords.

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Two colleagues looking at a tablet in an office, with a translucent chat interface drawn over the scene

October 14, 2026Matic Andoljšek

Positioning, Not Luck: How Stock Search Turns Metadata Into Clicks and Clicks Into Sales

Stock agencies rank by behaviour, not by keywords alone. A breakdown of the chain from keyword to position to click to sale, with the formulas, the agency documentation, and numbers from 635 photos.

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Three generations of men walking through a sunny meadow

October 14, 2026Matic Andoljšek

Do You Know Who Your Buyer Is?

Agencies, e-commerce, publishers and brands don't buy "three men in a meadow". How to write stock metadata in the language of the people who buy.

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Matic Andoljšek, founder of Stock ImageIQ

October 14, 2026Matic Andoljšek

Why I Built a Metadata Tool for Stock Contributors

Five years and more than 500,000 photos and videos of stock metadata, and why building a tool to work faster first made me slower. The story behind Stock ImageIQ.

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Sommelier pouring wine for guests at a table in a wine cellar

October 13, 2026Matic Andoljšek

Keyword Weight: Why Niche Keywords Win in Stock Search

Your shoot has more true keywords than any photo has room for. Why similar frames compete, how keyword weight works, and how a buyer angle per photo fixes it. Real numbers from 635 photos.

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Young woman with a coffee cup enjoying the city view from her balcony

October 13, 2026Matic Andoljšek

Same Keywords on Every Photo? Your Series Is Competing With Itself

Near-identical frames with the same keywords compete for one search. Keep the facts shared and give every frame its own buyer. Real numbers inside.

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Young woman with a coffee cup on a sunny balcony

October 12, 2026Matic Andoljšek

How to Write Stock Photo Titles and Descriptions

Titles and descriptions are searched too, not just keywords. Write them as a sentence: who, action, why, with the same concept as your keywords.

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